Affiliate campaigns are about getting customers to click a link. The customers will often want an incentive, especially on big launches where multiple affiliates are mailing them. In order to be competitive, affiliates will prepare complimentary bonuses that are only available to those who purchase through their link.
The customers will start bonus shopping once they’ve decided to purchase the product… they want to see who will give them the most for the money. This means that the bonus offer has to stand out.
The problem with bonuses is that they can be time-consuming to make. They are sometimes even as complex as the product being offered! Additionally, it’s necessary to offer more than one bonus to make the sale. It can take an entire library on the biggest launches of the year in fact!
Bonus creation can be a big investment of time and money. Marketers will spend hundreds or even thousands of dollars on PLR materials that still require unique graphics and other tweaks. Nevertheless, bonus creation skills save the day when the leaderboard is on the line!
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